Excellent medium, excellent message

The Indian branch of marketing company Grey Worldwide (Trikaya Grey Advertising) produced these stunning stickers for Childcare, India – an organisation which aims to help more than 20 Million Indian Children who beg on the streets each day. The message and use of medium is awesome – and I approve of the graffito/guerilla tactics used to deliver. The PUSH sticker reads: Push him out of begging and not out of your way. The effort earned Trikaya Grey a bronze award at the Asia Pacific Ad Festival. Congrats to them.